This week we chat to Serena Guen, founder of SUITCASE magazine. Born in London to an international family, Serena was lucky enough to grow up frequently visiting her grandparents who were scattered around the world. As her father travelled a lot for work and was keen to share the experiences he encountered, he would often revisit destinations and bring his family along. Serena went to New York University for her undergraduate degree and ended up spending two years in Paris and two years in New York. She found the ambition and tempo in New York completely contagious, and as a result there and then decided to start her own business.

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